Alle Beiträge von Sarah Wild

Melanie in Amsterdam – Monat 3

Melanie navigiert auch im dritten Monat ihres Austauschs die Corona-Untiefen zusammen mit ihrem Gastgeberunternehmer mit festem Tritt. Lest selbst, wie ein klares Mission and Vision Statement einem Unternehmen in dieser schweren Zeit helfen kann.


My third month in Amsterdam is over and as the months before it was an amazing time. We started two new projects within the company and I took over one project as a facilitator. Therefore we tried a new method called “Design Sprint”, invented by Google, to create a testable product or service with very short period of time. Exploring this new method helped me a lot, because I already see a lot of possibilities to offer Design Sprints to public organizations and help them improving or developing new products. For me and the team it was the first time facilitating and participating in a Design Sprint workshop. Therefore, in the beginning, we had two sessions with an external expert, who helped us with our first steps. Now it is up to us to drive the process further. I am super thankful, that I get the chance to deep-dive into this (for us) new methodology and then already test it. This will also help me to facilitate workshops in the future.

Next to this, it was very instructive to see how the company handled the situation during the Corona crisis. It definitely helped, to have a clear vision of the company’s growth path and stick to it (even if some pivoting was necessary). I can only recommend this to every new entrepreneur to think upfront about a concrete vision and mission of the company – as I have seen it right now, at a specific point it can come back to you and then it is absolutely helpful to have a look again on your “roots”. My co-founders and I will definitely spend some time on it the next weeks.

Unfortunately, the Corona virus also hit our upcoming business in Germany very hard. We had several contracts as speakers on events which got all cancelled or postponed. To be honest, this was also kind of demotivating, if you just wanted to start the first steps as a company and get pushed-back that way. Now we are more focusing on the strategic part of building the company – and hopefully soon starting to work with clients.

Melanie in Amsterdam – Monat 2

Trotz der weltweit angespannten Lage hinsichtlich des Coronavirus, hat sich unsere Jungunternehmerin Melanie dazu entschlossen ihren Austausch in Amsterdam fortzusetzen. Lesen Sie, wie Melanie und ihr Gastgeberunternehmen weGrow die neuen Herausforderungen aktuell angehen.


Time is running – my second month in Amsterdam is already over. It has happened and changed a lot during this month, especially because of the corona virus, but I still enjoy my time here in Amsterdam. First of all, at least one positive side effect of the corona virus is that I can experience the city of Amsterdam in a whole different way, without any tourists and crowded places. I enjoy going out for walks through an almost empty city and see all the beautiful sights of Amsterdam.

Next to that, of course, like many other companies also weGrow is facing a hard time at the moment. Getting new clients in gets even more difficult in a time where a lot of start-ups have issues to survive this crisis. Due to that, in the past month, we had a lot of brainstorming session with the team, to discuss how to adapt our services to get knew clients in. We tried new ways of working together and implemented to work in Sprints. Fortunately, I could bring in my expertise to this and helped to structure the process. I am now responsible to lead the team through the Sprints and adapt the way of working after each Sprint. Furthermore, I had first conversations with a potential client, located in the Netherlands, offering software solutions for the public sector in the Netherlands and Belgium. Their aim is to expand their business as well to the German public sector. Due to my experience in the German public sector, I can play an active role in this project. This helps me, to experience the whole consultancy process of the weGrow company, starting with first conversations, creating a proposal etc. – and, of course, gives me a lot of energy to push my own consultancy service forward.

Regarding my consultancy, I am currently working on developing concrete workshops for potential clients in the public sector. My time in Amsterdam already showed me, that it is easier to offer general products/ workshops/ methodologies, especially from a marketing perspective, and adapt them to the client’s needs than only offering consultancy service on a more general basis. My goal for 2020 is to sell at least 5 of these workshops to new customers. The next month, I will focus further on the development of these workshops and figure out ways how to reach more attention of new potential clients.